Blogging: Hobby or Business

Is your blog a hobby or a business?  Blogging everyday but not making any money?  Blogs can make some big money and others fail.  Here is how to properly report that hobby income and report the offsetting expenses so the auditor stays away.

Audit Keyboard

Audit keyboard from Flickr

Disclaimer, this is not to be referenced as legal tax advice, this is just a helpful guide if your blog is being audited~

How to report income from a hobby:

Yes, its time to admit it, your blog is a hobby.  That $601 you made last year gave you enough to receive a 1099 from Google and now how do you report it?

It would be nice to be able to take all of the expenses and have a nice loss to offset that day job wage… but chances are Uncle Sam will find it and reverse it, then you’ll be stuck with a bill + penalty + interest.

    1. Income:  This is reported on the Form 1040 Line 21 of the 2016 tax year.

      If Google sent you a 1099 for $600 chances are the government received a copy of that, so yes it needs to be reported somewhere on your taxes.  The location varies by business entity, so I’m speaking to the newbie that does not have a partnership or corporation set up.

    2. Expenses:  This is reported on Form 1040 Schedule A Line 23 of the 2017 tax year.

      As noted in income, location of these expenses can vary by business entity.  So, basically this is for the 1040 guy or gal out there.

      1. Include a portion of internet costs (not full amount because Netflix doesn’t count as a business subscription)
      2. Subscription costs for researching articles
      3. Costs of the blog
      4. Pinterest add costs
      5. Costs for photo editing
      6. Costs for sound editing
      7. Cost of photos

CyberChimps LLC

Note the Expenses amount cannot exceed the income reported.  If $750 was reported as income, then the expenses are limited to $750, even though there may be more expenses incurred.  But, if there were only $400 of expenses then you have to list the $400, making up additional expenses is not allowed.

9 “Hobby Loss” Factors:

    1. Manner carry on Activity: This is why its important to keep track of how often blogging is happening.  If there is a day job they want to say there isn’t enough time to blog, but who isn’t thinking about what they are going to blog next when they are sitting in the cubicle jail, uh, I mean office.
      1. Were new techniques developed?
      2. How are the books and records maintained?  This is where a separate bank account is important.
      3. Keep track of expenses, try to show where turning a profit.
      4. Blogging business plan would be helpful here.
      5. Then show where using records to make decisions and changes in business operations.

All Themes Package

  1. Expertise: Noting any other websites used to base the blog on can be helpful. When decisions are made what is behind them?  This can be important in showing that research was completed and any growth in the blog audience.
    1. A list of advisers can be helpful, I’d use a list of other bloggers of same niche.
    2. New techniques used are documented here too.
  2. Effort Expended: We all know there isn’t enough time in the day to blog, work, and live, but this is where it gets tricky.  Can I really say between phone calls at work, I’m promoting my blog via Twitter or Pinterest?
    1. They want to nail down hours worked on the blog vs all the hours available in the year.  Keep track of time spent:
      1. Posting to Pinterest, Twitter, Facebook: Promoting Posts
      2. Writing
      3. Researching Topic
      4. Photo-editing
      5. Following up with tribe (aka followers)
    2. To overcome the alternative passive activity make sure the time exceeds 500 hours for the year.
  3. Assets appreciate in value:  So, is your blog actually worth something?  Could it be sold to a third party?  Even thought there isn’t land or equipment don’t rule out the value of the website itself.
  4. Success in similar activities: The day job might be the major income provider for household, but what other activities like the bog have brought in cash?  And make sure it has been reported elsewhere!
    1. Maybe there is a second blog
    2. Could have a YouTube site
  5. History of Income and losses: This is hard to overcome if the blog isn’t making any money.  These are just cold hard facts here.
  6. Occasional Profits: If the blog is going to sell for big bucks next year this could impact this factor.  THe sale of the blog might overcome all the incurred losses.
  7. Financial Status:  If the day job is paying big bucks, this might be a hard one.  If you are a broke blogger (like me) then this would be in your favor!
    1. Why?  The hobby of a blog is really to offset other income?  Or is it really to make a profit?
    2. Are there tax savings by having the blog?
  8. Personal Pleasure:  Blogging can be fun and it is work!  All the tasks to get from the original idea to the final post and everything that goes behind posting it will show how much hard work we all really do!

What if I don’t report anything?

Yeah, that is another option, what’s $600 to Uncle Sam anyway?  Well, truth is they have automated a lot of the crosschecking and they know there is $600 not reported.  They’ll automatically send out a letter adding it to your return and adding interest and penalty on top of that.  It won’t break the bank, but it can be scary and annoying to get random letters from the government.

I don’t even make $600 from my blogging, so whats less than a hobby?

Still planning your expenses, check out my Midyear Tax Planning article here.

If nothing else, just be sure to file a tax return:  Save 30% at E-file.com
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